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…begins with the writer asking ‘who’s interests are being served?’

suggests Scott Macklin, UofW Masters of Communication in Digital Media (MCDM) faculty and SAL U lecturer. Seattle Arts & Lectures Storyteller Uprising series hit the heartnote with the fourth lecture in a five lecture series addressing the stories we tell, how we tell them and where digital media may shift the fabric of the story itself.

Macklin discussed ways that we can use new media and traditional storytelling to convene, begin dialogues, build trust and create meaning.

“Coproducers of media means coproducers of meaning.” An aspect of this dynamic is that while the elements that make a good story remain the same, information is no longer binary or linear, instead it is a mash up—and this allows  a greater sense of participation and shared ownership—altering outcomes.

A number of digital films shared suggest both questions and answers, without consensus and interesting, open-ended implications. But everyone agreed, that for a story to work, it’s about trusting the storyteller.

Community centric stories involve:

  • Relationship- inclusion
  • Relevant- attitude
  • Rigor- meaning
  • Results- competence

Beacon Hill Hip-Hop artist Gabriel Teodros was featured in one of the community digital stories, and he sagely observes “It’s not what you got, but how you freak it.”

Next Lecture is final in this SAL U Series:

APRIL 6: Anita Verna Crofts
Let’s Do the Numbers: Metrics and Maturation of Digital Media in Emerging Markets



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