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Category Archives: best practices

SBC—People Planet, Profit

09 Tuesday Sep 2014

Posted by PamelaB in best practices, communication, environment, sustainability, Thought Leadership

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Yuba_middlefork_bieryLast spring, when snow was still on the ground in sad little clumps, I began some conversations with Lucy Blake and Steve Frisch about Sierra Business Council’s beginnings, goals and the perspective they will bring to their 20th Anniversary Conference,  Peak Innovation at Lake Tahoe’s Granlibakken October 8-10, 2014.

These conversations, notes and interviews eventually became an article, just out in Sierra Heritage magazine.

The process of writing became a great study for creating environmental change, as I saw how many key connections in the Sierra had grown through a core group of concerned and skilled business folk.

SBC President Steve Frisch, summed up SBC’s overarching philosophy “We live in a world with finite resources and big problems. Change is possible, and we can make change by creating economic models where we value social and economic benefits. Real prosperity is when we earn more and we improve our environment and community at the same time. SBC is advancing and managing change with a goal of long-term sustainability.”

If you or someone you know wants higher engagement and better inclusive solutions for people, planet and profit, then SBC seeks your participation. This event is for local businesses, educators, active citizens and community workers.  Speakers include Van Jones and Terry Tempest Williams.

Peak Innovation: Sierra Business Council 2014 Conference

Wednesday, October 08, 2014 @ 4:00PM – Friday, October 10, 2014 @ 12:00PM

Hosted by Sierra Business Council @ Granlibakken Resort

3-day and individual day passes available. Learn more and reserve at: http://sbc.nonprofitsoapbox.com/upcoming-events/event/1

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What the @@*! is the economy for anyway? (the 1%, perhaps?)

07 Monday Nov 2011

Posted by PamelaB in Book reviews, Social Change, Thought Leadership, Uncategorized, urban planning, writers and writing

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1%, Amartya Sen, american economy, Anyway?, Batker, book review, Business books, de Graaf, Federal Reserve Chai Ben Bernanke, Gifford Pinchot, Jeremy Bentham, Joseph Stiglitz, occupy, Publisher's Weekly, What's the Economy for

Authors de Graaf and Batker take an unconventional look at how we tie ourselves into knots of anxiety over concepts that add little value to our lives. Their new book What’s the Economy For, Anyway?: Why It’s Time to Stop Chasing Growth and Start Pursuing Happiness dovetails with current Occupy efforts—this is a time to question not only where we are, but how we got here and de Graaf and Batker are up to the challenge—they address themes of consumption, economics and the pursuit of happiness in an America boosting over 14 million unemployed with vast wealth being held by 1% of the population.

What’s the Economy For, Anyway? Why It’s Time to Stop Chasing Growth and Start Pursuing Happiness gives a broad ranging perspective on the history behind Gross National Product and Gross Domestic Product as economic measures, themes of global development and the steady decrease in quality of life ratings for American citizens.

A well-researched tome which pulls insights from economists like Jeremy Bentham, Federal Reserve Chairman Ben Bernanke, Nobel Prize-winning Joseph Stiglitz and Amartya Sen as well as politicians Senator Robert F. Kennedy and French President Nicolas Sarkozy, who contribute policy suggestions that seem essential alongside necessary changes recognized by such strongholds of capitalism as the World Bank. Mix in a bit of John Muir and Michael Moore and here is a cuppa thought brewed from our very own daily grind. de Graaf and Batker’s “What’s the Economy For Anyway?” has been named “Best Business Book for Fall 2011” by Publishers Weekly. de Graaf also was a featured speaker at Bioneers this year.

de Graaf and Batker establish an outline for the solution to America’ economic woes by way of a pamphlet written by Gifford Pinchot in 1905. Pinchot, the first chief of the United States Forest Service was a Republican Yale Graduate, forward thinking perhaps, radical, absolutely not.  The pamphlet asserts a systematic approach to the very beginning of forestry and conservation—a way to do the job he had been hired to do, managing the public forests of America. He identified three key ideas, which de Graff and Batker utilize in their proposal for amending not just the economy, but also America’s attitude toward the economy. Pinchot wrote the basis of forest management should be to achieve “the greatest good for the greatest number over the longest run.” This trinity, Pinchot’s mandate, can be seen as “What’s the Economy for, Anyway’?” foundation thesis.

But it is not just attitude and policy that de Graaf and Batker’s book addresses. They take us around the world to see what works where and ask some hard questions about why. Most importantly, the authors build a convincing picture of the United States’ poor report card on quality of life standards and discusses working models and comparative societal traits in detail. For instance, a World Health Organization study done in 2000 ranked the United States 37th in the quality of its health care.

They write, “You might be surprised to know that by 2012, we Americans will be spending nearly $9,000 per person per year on our medical system, almost 18 percent of our whopping GDP. We’re already spending $2.5 trillion a year on health care. Soon, if present trends continue, we’ll be spending one dollar out of every five on health, or rather, sickness, care alone.” Or consider that the United States is one of only a handful of countries that mandate no vacation time at all for workers (alongside Guyana, Suriname, Nepal, and Myanmar).

Faced with a depressed economic climate, the Netherlands developed the Working Hours Adjustment Act, which allows for reduced hours while preserving jobs, benefits, and productive workplaces. This act has led the Netherlands to the world’s highest percentage (46 percent) of part-time workers, with benefits and without the stigma that accompanies part-time workers in the U.S. Germany has adopted a similar law.

What do top countries have in common? According to a 2009 Forbes magazine ranking quoted by de Graaf: “They are highly egalitarian, having among the world’s smallest gaps between rich and poor; they pay great attention to work-life balance, having some of the world’s shortest average working hours; and they pay some of the world’s highest taxes.”

De Graaf and Batker propose many recommendations for moving America forward. Some of the best actions draw on successful models like New Deal-era WPA projects and new approaches employed in European cities. While looking at policy, immediate local adjustments in day to day choices are included, such as time spent engaging with others while walking during shopping at farmers markets and a natural flow of cultural orientation that urban planners, social anthropologists, and economists are increasingly recognizing as significant factors in thriving communities. Jennifer Lail, a University of Washington graduate student quoted in the book, observed the Danish attention to social connection while she was studying in Copenhagen.

“People can stop to rest and chat awhile with friends or strangers. Before I came to Copenhagen, I thought I knew what livability was, but I didn’t.”

De Graaf cultivates a thesis-like structure for his outlook, which is great in terms of organization, building a case and laying out an argument. He is an engaging writer with an unusual perspective, reminding the reader that if, instead of looking straight on, you squint your eyes and cock your head (like a viewer would at those graphics with hidden images), sure enough something new and unexpected pops up. An entire section on solutions concludes the book, leaving this reader to return to earlier discussions. An alternate approach of offering solutions sprinkled more topically could improve accessibility of this highly readable, mind-shifting book.

This is a book for inquiring minds that do not stop asking at the first sign of a question mark and are not afraid to engage openly in an examination of American values.

(See also Seattle talk dates)

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Searching for Radical Pragmatism

11 Tuesday Oct 2011

Posted by PamelaB in Book reviews, environment, sustainability, Uncategorized

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Bill McKibben, Boreal forests, British Columbia, Corporate campaigns, environmentalism, Greenpeace, This Crazy Time, Tzeporah Berman, Vancouver Island

Bill McKibben describes Tzeporah Berman as ‘a modern environmental hero.’ I like to think of her as a radical pragmatist. “This Crazy Time” is an autobiographical memoir of an effective eco-campaigner who has spent the past 18 years evolving from a student practicing civil disobedience to a key negotiator, leveraging vital policies and agreements with global corporations, government and environmental allies. Berman has been recognized by Utne Reader as one of 50 Visionaries Who Are Changing the World. This spring she assumed Greenpeace International’s co-head of the climate and energy campaign.

“This Crazy Time” is a direct and personal no-holds bar account, beginning with Vancouver Island’s Clayoquot Sound Blockades of 1993—a tipping point in Canada’s environmental movement. Berman was charged with 837 counts of adding and abetting, a formal entre perhaps for a path that is still blazing change today. After years of work on the part of many allied organizations and individuals, over 12 million acres of endangered Canadian rainforest are protected today.

“This Crazy Time” has value just a good read, but it is also equal parts Northwestern Coastal history and activist training guide, as Berman describes in detail the development of her chain-supply research, understanding power dynamics and methodical goal setting. An effective negotiator who sometimes upsets folks on both sides of the fence, Tzeporah frankly states,

“If you’re going to campaign, and protest, and blockade, and do direct actions, you have to be willing to talk to all the players and work out solutions. Otherwise that’s not campaigning, it’s just complaining.”

It is a good ride, from the shores of Clayoquot Sound to the Hollywood Red Carpet Premiere of Leonardo Di Caprio’s environmental documentary “11th Hour”, which included Tzeporah as an expert, on to board rooms of some of the largest lumber companies in North America and to disappointing Copenhagen 2010.

Berman also reports on her direct experience at the Bali Climate Talks, where Canada was voted as the country doing the most to hurt the potential for progress in fighting climate change. Impassioned and practical Berman reminds readers

“We need to remember that a problem without a solution is a tragedy. A problem with a solution that is not being implemented is not a tragedy, it’s a scandal.”

Someday will we reflect ‘on this crazy time’ before we came to terms with creating a global economy which is not based on resource depletion? This vision seems part wistfulness and part hope, but all heart.

See also at crosscut.com

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Towards Understanding Urbanism

19 Monday Sep 2011

Posted by PamelaB in Book reviews, Co-working, environment, sustainability, Uncategorized, urban planning

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Chuck Durrett, City Comforts, cohousing, cohousingco, David Sucher, Greenpeace International, Katie McCamant, Olmstead Brothers, Seattle Park, This Crazy Time, Tzeporah Berman, urban planning, urbanism, Volunteer Park

About 5 years ago I had my first run-in with urbanism–a word I had rarely encountered and seldom really considered. A new community was being proposed, and the developer hired some leading planners to discuss the benefits of walkable communities, with moderate density and local economies. Near this time I became familiar with Chuck Durrett and Katie McCamant’s great work in planning cohousing communities. Cohousing combines private homes with common facilities. Proponents are quick to describe cohousing’s energy, efficiency and quality of life benefits.

My head was further turned as I looked at examples of auto-driven suburbs transformed into friendly neighborhoods, with small business storefronts, bicycles and mass transit.  I was delighted this spring to find David Sucher and his book, City Comforts, an everyman  guide for pedestrian-friendly urbanism.

I had long noted that once a building is up, it stays up–the energy, costs and time seem to produce a kind of intertia, making it all the more important to consider what is built. Grieving over antiquated strip malls, I had not considered the inverse of this–city parks can almost perpetually reserve green space.

This summer I took the circular stairs up to the very top of the Water Tower in Volunteer Park Seattle. What I found was a detailed, historical overview of the Olmstead Brothers greenbelt design for Seattle in the early years of the twentieth century. Lining the walls of the Water Tower, these displays were offset by a fine view of downtown Seattle. Just like stripmalls, it turns out that parks tend to stay. Today there are more than 40 or so parks in the Greater Seattle area that were planned by Olmstead’s offices.

Interviewing environmental activist Tzeporah Berman this week, I asked her about how it was to move from Vancouver BC to Amsterdam, where she recently assumed Greenpeace International’s post as Climate and Energy program Co-director. Here is a taste of her response:

“As I look out my window this morning I think a big part of it has to do with the way our cities are designed. Many European cities were simply designed with people in mind and not cars. In Amsterdam despite the streets being so cute and narrow the majority of the space is dedicated to pedestrians, trams and cyclists. The occasional car looks out of place as it tries to awkwardly maneuver through the city.  Walking through the city every five minutes you come upon a square or ‘plein’ filled with cafes, children playing and musicians. To be clear I know little about urban design but after a year in Amsterdam I have a new appreciation for how a city that is not designed around the automobile creates community and fosters relationships.  Living without a car encourages you to shop close to home and frequently. On the way to work in the morning with the thousands of other people on their bikes I would frequently stop off at my local bakery. On the way home I would mingle with fleets of cyclists in suits balancing their briefcases on their handlebars while they picked up their kids (the number of family members that the Dutch can balance on one bike with special seats, wooden buckets for toddlers or perched on the back tire rack is simply amazing) and stopped at the local cheese/meat/veggie shop. There is simply much more human interaction when we are not in our little metal boxes shuttling from our big box stores to our garages.” (read entire post)

As the season shifts more deeply into Autumn, I hope you find a park to walk in, a local street to stroll along and think for just a moment about everyday urbanism.

Disclaimer: McCamant & Durrett and David Sucher are clients of Pamela Biery. Watch for a future interview with Tzeporah Berman, whose new book, This Crazy Time: Living Our Environmental Challenge has just been  published by Random House/Knopf Canada.

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Pull is the New Push

19 Sunday Jun 2011

Posted by PamelaB in best practices, communication, digital media, public relations, social media, technology, Thought Leadership, Uncategorized

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change, manufacturing, marketing, public relations, pull, push, push versus pull, sales, social media, technology

The best thing about talking to many people from different places is that all manner of things find their way into conversation, allowing me to discover what I know…sometimes my opinions have changed and I may not have quite caught up myself.

Case in point: I recently was discussing growth plans with a small manufacturer and taking a look at their structure, I saw they were really pushing their products out in a traditional way, with on the ground reps seeking just the right places to sell merchandise. Yes, they have social media, yes they have other marketing in place. After this examination and conversation I realized that I don’t see a future in ‘pushing’ products—so much points to ‘pulling’ buyers or prospects or clients to an organization. Of note also is that over the last decade I have witnessed the almost complete abandonment of on the ground sales forces, driven by lots of complex factors, but still concluding with the same simple reality.

In marketing, ‘Push’ here means traditional sales from on the ground rep to trade shows to big glossy ads showcasing products or services. ‘Pushing’ means bringing a product or service with an offer in front of a prospect. I define ‘Pull’ as activities that are around building relationships, like social media, corporate social responsibility initiatives, contests and engaged interaction. ‘Pull’ is based on attraction, with prospects seeking a company or service out because they have learned about their product, action or service through a non-sales effort. Call it public relations, call it social media, call it engaged marketing–it is part of the broader shift fueled by technology and information.

Old school push strategy puts the marketer in total control of the message. An evolving pull strategy reflects the shift of control from advertisers to information users and shapers, consumers.

This realization will lead me to read The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel III, John Seely Brown and Lang Davison, but the reality is that this concept is so much in the air around me that my thinking has thoroughly shifted, I just hadn’t taken a moment to recognize the change.

Pull allows each of us to find and access people and resources when we need them, while attracting to us the people and resources that are relevant and valuable, even if we were not even aware before that they existed. —John Hagel III, John Seely Brown and Lang Davison

This may not be as simple as it sounds, since there is a great deal of art to presenting, organizing and orchestrating the elements of pull or atttraction—in other words there is a soft ‘push’ of information that makes ‘pull’ possible, and this will be a topic of a future conversation.

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Spontaneous Sprouting

09 Wednesday Mar 2011

Posted by PamelaB in best practices, communication, digital media, environment, Social Change, social media, Thought Leadership, Uncategorized

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activism, citizenship, digital media, Eric Liu, Four Peaks, Guiding Lights, MCDM, Seattle, university of washington

Add to Eric Liu’s considerable credentials as founder of Guiding Lights Network, former Clinton speechwriter, author, and lawyer—garden brain enthusiast.

Liu spoke and at the recent Four Peaks event in Seattle, examining Seattle’s key attributes and meaningful ways to commemorate the upcoming 50th anniversary of the Space Needle.

Even though lots was covered in this live recording of Media Space, there was a consistent return to humans as storytellers and how a dominant metaphor in our stories is the garden—an organic, sprouting process, which includes random volunteers and uncontrolled outcroppings. Lui talked about how a ‘garden brain’ approach is different from the more rigid top-down leadership ‘machine brain’ systems.

A garden metaphor approach allows for spontaneous sprouting and the contagious action—like the spirit of change spreading globally at this time—an interesting intersection of mindfulness, social media and political change.

Three key take-away concepts:

  • We’re all better off when we’re all better off
  • Every one of us is shaped by others (and we shape others)
  • Society becomes how you behave

Eric Liu is working on his next book with Nick Hanauer (they co-authored True Patriot in 2007). This new book is on a shift of metaphor from machine to garden in explaining what citizenship is, how the economy works, and what the role of government is. Watch for details this autumn and at Guiding Lights Weekend (Bill McKibben, Van Jones+++) more on metaphor and engagement March 25&26.

Four Peaks examines the 4 core industries of the Puget Sound–Innovation, Community, Entrepreneurship and Entertainment. Watch for news and more monthly events leading up to a full day Four Peaks’ summit in October. Next Salon date is April 14, 2011.

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Another Set of Eyes

05 Saturday Mar 2011

Posted by PamelaB in Book reviews, communication, Uncategorized, writers and writing

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Seattle Art & Lectures, Tracy Kidder

Tracy Kidder looks like a very serious writer, but as soon as he starts speaking, it is delightfully clear he doesn’t take himself seriously.

Kidder was in Seattle for the Seattle Arts & Lectures series and held forth discussing his writing, followed by audience questions, moderated by Dr. Ed Taylor of the University of Washington’s Educational and Leadership Policy Studies.

Kidder’s talk titled Another Set of Eyes centered on his nearly 40-year relationship with editor, Richard Todd, who he met early in his career at The Atlantic Monthly. Todd is reported to have incidentally suggested the topic for Kidder’s 1981 Pulitzer Prize winning book The Soul of a New Machine. Many readers know Kidder from his remarkable books, The New York Times bestseller Strength in What Remains (2009) and Mountains Beyond Mountains (2003).

Kidder joked that his working relationship with Todd now exceeds the lifespan of an average marriage by about 35 years, and is in many ways exceptional.

Kidder and Todd are collaborating on a new non-fiction work concerning the discipline of the non-fiction writer. This book will address three key aspects of non-fiction writing — ideas, expressed through essays — self examination, expressed through memoir — and writing dealing with the world, narrative non-fiction.

Discussion rolled around to his early days at the Iowa Writers’ Workshop, and descriptions of how workshops tended to feel a bit more like inquisitions, comically noting the less invasive leads into pointed discussions, such as, ‘can you describe this character in a bit more detail”… also mentioning the peculiar trend the most acerbic professors had of scorning the institution that paid their salaries.

Luckily, fiction didn’t seem to hold him, and even though he claims to have written a few pages of a novel, at the end of the day, he considered the doodles in the margins, left for a future biographer, to be the most interesting reading. On finding non-fiction writing, Kidder says his small forays into journalism,‘felt like a welcome escape from my own mind.’

Many of the questions focused on writing technique and Kidder provided insights into his process, mentioning a few of the words he uses to mark the landscape of his writing, like exteriors and watches. When asked about structure, Kidder responds that while there is always structure, allowing the theme without the naming of the theme, he avoids the paradoxical tiredness of linear presentation. Part of the interest and texture to narrative non-fiction is that some things become small, others large. Concluding, he simply states “rituals help.”

As the talk closes, the full house applauds and lingers for a moment seeming to savor the warmth of a good conversation.

Next up: Poetry, Billy Collins, Joyce Carol Oates and Wendell Berry

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Social Media Club Seattle: State of the Social 2011

19 Sunday Dec 2010

Posted by PamelaB in best practices, communication, social media, Uncategorized

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eugene cho, one days wages, social media, social media club seattle

Earlier this month I attended the Seattle Social Media Club’s monthly meeting hosted at Microsoft’s Conference Center on December 8, 2010 in Redmond, Washington. There was a good mix of public, for profit and non-profit speakers discussing what they had experienced in 2010 and what they saw emerging for 2011 “State of the Social”. Social media shapers Eugene Cho, Jeremy Bertrand, Scott Porad, Kathy Gill, and Sean O’Driscoll
showed up and gave frank and fresh insights.

First in a Series

I’m taking the last posts of 2010 to share their insights here, beginning now with a look at One Days Wages and their Christmas offering, One Last Gift.

Eugene and his wife Minhee founded One Days Wages in response to their own direct experience of global poverty and commitment to make a difference. Leveraging social media, One Days Wages generated over $30,000 in 24 hours for Haiti and are now 10% over their initial goal of raising $100k for Haiti’s relief and rebuilding efforts. With an annual advertising budget of $500, they have attracted over 700,000 likes on facebook.

Eugene Cho noted that for the first time in the United States since 1987, annual giving has seen a decrease of 3.9%—running counter to cost of living and need.

Cho considers trust the single most important commodity for non-profits and practices complete transparency in One Days Wages. Effective social media is about engaging in conversations.

This month, One Days Wages offers donation opportunities for the holidays. Send  something savvy instead of stuff while making a difference with One Less Gift.


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TED Women: Seattle Stream

08 Wednesday Dec 2010

Posted by PamelaB in best practices, Social Change, Thought Leadership, Uncategorized

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activism, feminism, social change, TED Women, thought leadership

ThinkSpace played host to TED Women: Seattle Stream Dec. 7-8. I carved out a few hours from my afternoon and found a rewarding pocket of insights and perspectives streamed live to  a quiet, dimmed conference room in downtown Redmond, Washington.

The afternoon presentation Life’s Symphony included a wide range of speakers, covering cultural influences, television and global issues. Activist and author Courtney E. Martin talked about her desperation after graduating from Barnard College and finding few ways to impart change. Her book Do It Anyway chronicles 8 activists who are bringing a message of change to everyday life. At the end of the day the humanizing force of engagement may outweigh a preconceived notion of success, and it may just be that we must do it anyway, even when the outcome is far from certain.

Sheryl Sandberg, Facebook, COO talked about the lack of improvement in women’s roles in business and government, a trend she feels can be reversed, but will take longer than expected. In advising women in business, Sandberg was pragmatic, giving personal examples of how she has seen herself and other women inadvertently position themselves in secondary roles. Three points she mentioned for women seeking expanded roles:

1. Sit at the table. Participate at the same level as executives around you.

2. Make your partner a real partner. Share fully and equally with your life partner.

3. Don’t leave until you leave. If you’re still in the room, keep your impact felt.

Writer, healer  and founder of Omega Institute Elizabeth Lesser talked about the mystic and warrior in each of us. She has been suggesting a means of making social change personal by inviting ‘the other’ to meet and seek a genuine exchange without persuading, defending or interrupting. She ended her presentation with this invitation from the poet Rumi-

“Out beyond ideas of wrong doing
and  right doing there is a field.
I’ll meet you there.”-Rumi

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interview improvers

30 Monday Aug 2010

Posted by PamelaB in best practices, communication, public relations, Uncategorized

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best practices, David Spark, interviews, journalism, professional tips, public relations

David Spark has an interesting perspective on interviews, sometimes writing, sometimes being written about. Spark gets that relationship matters and where you go with this may make or break the story you would like to see about your cause, self, book, etc.

Often people approach me about getting things in print and my answer is mostly the same— Take time to know something about the publication and what the editor wants. It seems odd that in charging ahead to communicate, so often the simple is left behind:

learn what’s wanted and try to provide it

This is not to say write or say what people want to hear, but rather take a moment to consider things from an editor’s and reader’s prospective. Basic? Yeah. Forgotten? Often.

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